Free Resources

SEO Guides That Skip the Fluff

Everything here is free, based on real study data, and written by someone who implements SEO fixes for a living. Copy the code, run the checklists, use the tools. No email wall.

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Structured Data July 20, 2026

Schema Markup Explained: What It Does for SEO and How to Add It

Not a ranking factor, still one of the best returns in technical SEO. Which rich results survived Google's removals, the seven types worth adding, and JSON-LD templates to copy.

14 min read Read the guide
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Performance July 15, 2026

Core Web Vitals Explained: How to Read, Diagnose and Fix LCP, INP and CLS

Why your lab score and Search Console disagree, the 75th percentile rule that explains "it's fast on my machine", and the fixes that move each metric.

14 min read Read the guide
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Analytics July 15, 2026

How to Set Up Google Analytics 4 (and the Five Settings Everyone Misses)

The tag install takes ten minutes; the setup that matters comes after. Three install routes, key events that count real leads, and the 2 month retention default to fix on day one.

13 min read Read the guide
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Technical SEO July 15, 2026

HTTP Status Codes Explained: What 200, 301, 404, 410 and 5xx Mean for SEO

Google reads status codes as instructions. What 301 vs 302 actually signals, why 404 vs 410 barely matters, the soft 404 trap, and the codes that quietly slow your crawling.

13 min read Read the guide
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Technical SEO July 14, 2026

Robots.txt Explained: What to Block, What Not To, and Why

Thirty lines of text with the power to erase a site from search. Crawling vs indexing, the AI crawler tokens, the mistakes that cost real traffic, and copy-paste templates.

13 min read Read the guide
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Technical SEO July 14, 2026

Sitemap.xml: Why It Matters and How to Get It Right

Google ignores half of what most sitemaps contain. What the file really does, whether your site needs one, and the hygiene rules that make crawlers trust it. With copy-paste templates.

12 min read Read the guide
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Indexing July 14, 2026

Why Is My Page Not Indexed in Google? How to Find and Fix It

URL Inspection says "URL is not on Google" and every article tells you to improve quality. Here's the real diagnosis: all 15 Search Console statuses explained, an interactive troubleshooter, and the fixes that actually work.

14 min read Read the guide
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Technical SEO July 14, 2026

Google Search Console Setup: The Complete Walkthrough

Domain vs URL-prefix, every verification method and the failures nobody troubleshoots, plus the seven things to do in your first week. Includes an interactive method picker.

13 min read Read the guide
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On-Page SEO July 14, 2026

SEO Meta Tags: The Free On-Page SEO Guide

Seven tags decide how your pages look in Google and whether they get indexed at all. What the data from 100,000+ pages says about each one, with copy-paste code and a live snippet preview tool.

12 min read Read the guide

More guides are on the way. In the meantime, the free technical audit covers your site's specific gaps.